“It wasn’t just about bringing a new product to market, I also liked the idea of helping to improve the way people live by getting them to spend more time in their outdoor spaces,” noted Selzer, “and I believed the way to do that was to make those outdoor spaces more comfortable and functional via a versatile protective cover.” Were there challenges? More than Selzer could have imagined, but with a mantra of good isn’t good enough, he sees challenges as learning opportunities rather than obstacles.
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