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A History of Innovation

We aren’t kidding when we say that StruXure Outdoor Inc. is rooted in innovation. Company founder, CEO, and Chief Product Architect, Scott Selzer was a middle-school teacher with a p art-time remodeling business on the side. He specialized in building decks and pergolas, refinishing basements, and tackling other home improvement projects for his clients. When he was asked to find a solution for creating an outdoor shade structure that would still allow sunlight to penetrate the adjacent home’s interiors, Scott went on an exhaustive search, eventually concluding that the caliber of product he was seeking didn’t exist. Never one to settle, Scott decided to design and build his own product, a pivoting louvered roof structure that the user could control. Little did Scott know that he had begun a journey that would lead to one of the fastest growing* privately held companies in the United States.

What began as Adjustable Patio Covers, a company focused on improving outdoor spaces, and the first to bring an adjustable louvered system to the East Coast, evolved into Arcadia Building Products, before becoming StruXure Outdoor in December 2018.

The Pivot was our first company offering in 2011, a structure designed and engineered to withstand all types of weather conditions. Scott continued to find ways to re-design, innovate, and patent even higher quality products, adding the Slide in 20 16 and the Pivot XL in 20 18. Steady growth led us to move into a new state-of-the-art manufacturing facility and corporate headquarters just north of Atlanta, GA in 2016. We also expanded operations from our existing Southern California office to a much larger West Coast Fulfillment Center and Showroom, located just outside of Las Vegas, NV, in the fall of 2017. StruXure has future plans to open additional distribution facilities to keep up with our gr owing national dealer network. With StruXure dealers from Canada to the Caribbean, we are poised and ready to lead the way to more innovative outdoor living across North America and beyond.

We are proud of our roots, which is wh y StruXure still holds true to our core values: quality, customer service, and innovation. In pursuit of building a great company, we recognize that good isn’t good enough. That’s why we will never compromise the quality of our products. We also know that to be great we must offer impeccable customer service to our dealers and their customers. StruXure is continually expanding our technology and design, with a focus on architectural innovation and leading-edge building materials. Our next generation of products will continue to evolve and break new ground. As the leader in automated shade and shelter, our mission is to enhance outdoor living and exceed people’s expectations for what an outdoor lifestyle really means.

If you are considering purchasing a louvered pergola system for your Scottsdale area Home, please visit or reach out to Denise at 602-770-3970

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